thoughtfully delivered.
Single origin flowers, disrupting the floral industry.
Jake began his journey in the flower industry as a national director for a luxury floral company, working closely with high-end hotels and businesses across the country. Through this experience, he gained a deep understanding of how the floral supply chain operated — and saw its flaws firsthand.
One day, while discussing the industry with his wife Ally, she asked a question that sparked a new vision: How can we make flowers more sustainable?
They realized that while the industry relied heavily on international imports, there were countless local flower farmers in Maryland and beyond being overlooked. That conversation was the seed for FLOWRFWD.
forward.
FLOWRFWD was born out of a desire to connect consumers directly with local growers, cutting out the middlemen and reducing the environmental impact of imported flowers. Our mission is simple: to move the flower industry forward by supporting local agriculture, promoting sustainability, and challenging the status quo.
For years, the floral industry has been dominated by wholesale markets, with grocery stores, florists, and online retailers selling blooms that travel thousands of miles before reaching you. Most people have no idea where their flowers really come from.
This practice not only impacts the environment — contributing hundreds of thousands of metric tons of CO2 emissions each year — but it also results in lower-quality blooms that are picked early and shipped cold.
At FLOWRFWD, we're changing that by sourcing our flowers directly from local farmers — supporting the local economy and ensuring you get the freshest, highest-quality blooms available. Our Single Origin Flowers mean you'll always know exactly where your petals come from.
By buying direct from Maryland farmers, we keep money in the local economy and build a supply chain that benefits the people who actually grow the flowers.
Local sourcing dramatically reduces the carbon footprint of every arrangement we make. No air freight, no cold chain across continents — just flowers grown within 50 miles of your door.
The floral industry has operated the same way for decades. We're proving there's a better model — one that's fresher, more transparent, and better for everyone involved.
better together.
By choosing FLOWRFWD, you're helping reduce the carbon footprint of the floral industry while contributing to the livelihoods of local farmers. Every bouquet is a vote for a better supply chain.
Join us in growing something better — one bouquet at a time.
Shop our Maryland-grown arrangements and be part of the movement to bring the flower industry forward.
